At the Dallas Wings’ highly anticipated home opener, fans expected an exciting start to the WNBA season—but few anticipated the major announcement that followed. In a moment that immediately captured national attention, former U.S. President George W. Bush stepped onto the court to be officially introduced as the WNBA’s first-ever Honorary Commissioner, a symbolic role created to celebrate the league’s continued growth and rising influence.
Bush, known for his Texas roots and longtime support for local sports teams, appeared relaxed and cheerful as he greeted fans while wearing a custom Wings jersey. With his trademark humor, he joked that this new position might be “the most bipartisan play” he has ever been part of. His appearance quickly became one of the most talked-about moments of the night, blending sports enthusiasm with a touch of presidential nostalgia.
A Role Inspired by His Growing Connection to Women’s Basketball
According to league representatives, Bush’s honorary role was inspired by his positive interactions with players and supporters of women’s sports. His now-famous 2023 appearance at a Dallas Wings game—where he enthusiastically attempted free throws with players—resurfaced across social media following the announcement. That viral moment showcased his down-to-earth enthusiasm and contributed to the decision to involve him more formally in promoting the league.
Reactions From Fans, Athletes, and Public Figures
The announcement immediately sparked widespread reactions online. Supporters praised the fun, unexpected nature of the moment and highlighted how it could draw new attention to the WNBA. Former First Lady Michelle Obama posted a supportive message celebrating the announcement, and WNBA star Brittney Griner shared a humorous welcome that resonated with fans. Sports commentators across major networks noted that Bush’s presence could help generate more mainstream interest, especially with the new season approaching.
What the Honorary Role Will Involve
Although the position is ceremonial, Bush’s presence will still play a meaningful part in the WNBA’s efforts to expand visibility. He is expected to participate in ceremonial tip-offs, appear at major events through the season, and publicly support the league’s ongoing push for broader media coverage. He will also contribute creatively by designing a limited-edition “Freedom Ball” for the 2024 All-Star Game, inspired by his well-known passion for painting. During the announcement event, he even joined several Wings players in a spontaneous three-point shooting challenge, creating a lighthearted moment that entertained the crowd.
A Boost for the WNBA’s Continued Growth
The WNBA has seen increasing momentum in recent years, with expanded sponsorships, rising television audiences, and growing national interest. The introduction of Bush as an honorary figure is part of a broader strategy to further elevate women’s basketball and encourage conversations around gender equity and sports development. League officials believe his visibility will help attract a wider range of viewers and spark curiosity among fans who may be discovering the league for the first time.
A Memorable Start to the Season
As the event wrapped up, Bush offered a humorous remark that left the crowd laughing and added to the celebratory tone of the night. With the WNBA season beginning the following week, excitement was already in the air. Many fans saw the announcement as a positive and engaging way to energize the season’s start. The evening’s surprise moment not only entertained spectators but also set the stage for a season full of potential, media attention, and renewed enthusiasm for women’s sports.
